Website Conversion Value Calculator
"Improve conversion rate" is easy to say and hard to justify a budget against. Enter your traffic, current and target conversion rate, and average order value, and this turns the gap between them into an actual monthly and annual revenue figure.
Free, no signup. Result calculates instantly as you type.That improvement is worth
£39,000/mo
£468,000 a year, from 60.0 extra customers a month, at the same traffic you already have.
Extra / year
£468,000
Extra customers
60.0
Send your result to Basil Studio Co and I'll reply honestly if there's something worth acting on, no obligation either way.
It genuinely depends on how far the current site is from good practice, so there's no universal figure worth quoting here. A site with real, fixable problems, unclear navigation, slow load times, a confusing checkout, can sometimes see a large jump; a site that's already reasonably solid usually sees a smaller, more incremental one. Treat any specific percentage promised upfront with scepticism.
No. Conversion rate here means the percentage of website visitors who take the action you're measuring, a purchase, a form fill, a booking. Close rate is a separate, later-stage number: the percentage of leads or enquiries that become paying customers. This calculator is about the former.
It varies hugely by industry and by what "conversion" means for your site, so plug in your own numbers rather than trusting a generic benchmark. A useful way to pick a target: look at your best-performing landing page or best month on record, and use that rate as the target for the rest of the site.