For SaaS and software companies
SaaS Marketing Consultant
Basil Studio Co provides marketing support for SaaS and software companies: demand generation, content, paid campaigns, and GTM strategy, built by someone who has worked on both sides of B2B software marketing, in-house and as a consultant.
What makes this different
SaaS buyers educate themselves before you ever meet them.
Buyers self-educate extensively before ever speaking to sales, so content and SEO carry more weight than in most B2B categories.
Trials, demos, and freemium funnels need their own tracking and nurture logic, distinct from a simple contact form.
Technical buyers and economic buyers often need different messaging within the same campaign, sometimes the same page.
Churn and retention sit downstream of marketing decisions too: who you acquire affects who sticks around.
What I actually do
Five disciplines, built to work together.
Demand generation strategy and execution
Planning and running the campaigns, not just recommending them, across whichever channels are actually producing pipeline.
LinkedIn Ads and paid campaigns
Targeting built around job titles, company size, and intent signals relevant to B2B software buyers specifically.
Content and copywriting
Written for both the technical evaluator and the economic buyer, since software purchases usually involve both.
GTM support for launches and segments
Positioning and campaign structure for a new feature, product tier, or market segment, built alongside the team shipping it.
Analytics and attribution
Tracking across the funnel, from first touch through trial or demo to closed revenue, not just top-of-funnel traffic.
Real work, not a hypothetical
A 400% increase in webinar registrations, owned end to end.
I joined Acuity Risk Management, a B2B risk management software company, as a digital marketing assistant. LinkedIn was the primary channel for reaching the security and risk management buyers the business needed, and it wasn't performing. I took ownership of the LinkedIn Ads account end to end, alongside a steady stream of blog and campaign copywriting. This was in-house work at Acuity, not a Basil Studio Co client engagement.
Read the full case study →FAQ
Frequently asked questions
Runs or advises on the channels that actually move pipeline for software companies: demand generation campaigns, paid social and search, content built for both technical and economic buyers, and the analytics setup to prove which of it is working. The exact mix depends on what stage the company is at and what's missing.
When you need senior-level strategy and execution without committing to a full-time salary, or when you need a specific gap filled, campaign strategy or paid media or content, quickly. A consultant also suits companies testing whether a dedicated marketing function is worth building before hiring for it permanently.
Content and SEO for the self-education phase most B2B software buyers go through before talking to sales, alongside LinkedIn Ads for reaching specific job titles directly. Paid search works once there's clear demand with defined keywords; before that, it often burns budget on people who aren't ready to buy.
Not sure a specialist is the right fit versus an agency or an in-house hire? Read more about how I work.
Let's talk
Need marketing support that actually understands software?
Book thirty minutes below. Tell me what's not working, and I'll tell you honestly whether I'm the right person to fix it.