B2B marketing consultant, based in London
Senior, hands-on B2B marketing support for consultancies, professional services firms, and B2B companies who need campaign strategy and execution together, not a strategy deck handed off for someone else to run. Based in London, working with teams anywhere in the UK.
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B2B buying decisions are made by a committee, not an impulse.
Longer sales cycles and multiple stakeholders in a buying committee, so a single ad or landing page rarely closes the deal on its own.
A technical or professional buyer who sees through generic messaging quickly and rewards clarity and specificity over reach.
Channels that lean toward LinkedIn Ads, email, and content, rather than the visual-led channels that work for consumer categories.
Credibility built through demonstrated expertise, not just brand awareness or a polished logo.
Five disciplines, built to work together.
Demand generation strategy and execution
Campaign planning and hands-on execution together, not a strategy deck handed off for someone else to run.
LinkedIn Ads management
Targeting built around actual job titles and company attributes, with the tracking to know which campaigns produce pipeline, not just clicks.
Campaign and blog copywriting
Content written for a buyer who reads past the first line only if it says something specific and true.
GTM support for launches and new markets
Positioning, messaging, and campaign structure for a new product or a new market segment, built alongside the team launching it.
Marketing analytics and reporting
Tracking that ties spend to pipeline, not vanity metrics that look good in a slide and mean nothing at the next board meeting.
In-house B2B marketing, for a risk management software company.
I joined Acuity Risk Management, a B2B risk management software company, as a digital marketing assistant. Their buyers researched extensively before ever speaking to sales, so the job was a steady stream of blog and campaign copywriting aimed at that self-education phase, alongside running the LinkedIn Ads account that fed it. This produced a 400% increase in webinar registrations. This was in-house work at Acuity, not a Basil Studio Co client engagement.
Read the full case studyWhatever a business needs most at that moment, which usually means some mix of campaign strategy, hands-on execution on channels like LinkedIn Ads, content and copywriting, and setting up the tracking to prove what's working. Unlike an agency, one person owns the strategy and the execution, so nothing gets diluted in a handoff.
Direct access to the person doing the work, rather than an account manager relaying between you and whoever actually runs the campaigns. It usually also means more attention per client, since a freelancer works with fewer accounts at once, and a flatter cost structure without agency overhead layered on top.
It varies with scope and seniority: day rates and retainers both exist depending on the engagement. Senior, specialist consultants generally cost more per hour than a junior in-house hire, but less than an agency retainer covering the same scope, since there's no account management layer to fund.
No. Basil Studio Co is based in London and most calls and meetings happen there, but the work itself doesn't require it: I work with clients anywhere in the UK, and most of the engagement happens over video calls and shared documents either way.
Need senior B2B marketing support without a full-time hire or an agency retainer?
Book thirty minutes below. Tell me what's not working, and I'll tell you honestly whether I'm the right person to fix it.