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Things worth knowing before you hire anyone.

Notes on what actually moves the needle, written from doing the work, not from a content calendar.

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SaaS Marketing Metrics That Actually MatterGuide

SaaS Marketing Metrics That Actually Matter

The SaaS marketing metrics that actually connect to revenue (trial-to-paid conversion, CAC payback, net revenue retention) and the vanity metrics worth deprioritising in any report.

16 Jul 2026 · 10 min read
How to Choose a Marketing Agency for a Home Improvement BusinessGuide

How to Choose a Marketing Agency for a Home Improvement Business

The questions to ask before hiring a home improvement marketing agency, the red flags worth walking away from, and the crucial difference between a marketing agency and a lead marketplace.

15 Jul 2026 · 11 min read
How to Vet a Fractional B2B Marketing ConsultantGuide

How to Vet a Fractional B2B Marketing Consultant

The specific questions to ask before hiring a fractional B2B marketing consultant, the difference between a strategic gap and an execution gap, and the red flags worth walking away from.

14 Jul 2026 · 10 min read
How Much Should a Renovation Company Budget for Marketing?Blog

How Much Should a Renovation Company Budget for Marketing?

A revenue-banded marketing budget for renovation companies, why the split leans more heavily toward reviews and trust content than kitchen and bathroom marketing, and a realistic worked example.

12 Jul 2026 · 9 min read
Before and After Photography: The Highest-Converting Content for Renovation CompaniesBlog

Before and After Photography: The Highest-Converting Content for Renovation Companies

Why before-and-after photography converts better than almost any other content for renovation companies, how to actually shoot it, and the mistake that lets galleries go stale.

11 Jul 2026 · 8 min read
How Much Should a Kitchen or Bathroom Company Spend on Marketing in 2026Blog

How Much Should a Kitchen or Bathroom Company Spend on Marketing in 2026

Most kitchen and bathroom companies should budget between 5 and 10 percent of revenue on marketing, higher if you're actively growing or opening a new showroom, lower once referrals and repeat business start carrying more of the load. The right number depends less on a fixed rule and more on how much of your current pipeline you can actually trace back to a channel you control.

10 Jul 2026 · 6 min read
Google Ads for Home Improvement Companies: A No-Nonsense Guide to Getting Leads That Actually BookGuide

Google Ads for Home Improvement Companies: A No-Nonsense Guide to Getting Leads That Actually Book

A practical guide to Google Ads for kitchen, bathroom, and home improvement companies: campaign structure, keyword strategy, landing pages, and tracking that actually drives booked consultations.

9 Jul 2026 · 9 min read
SEO for Renovation Companies: Where to StartBlog

SEO for Renovation Companies: Where to Start

Why SEO for a renovation company has to build trust as much as rankings: Google Business Profile, service and location pages, and process content that answers real buyer anxieties.

9 Jul 2026 · 10 min read
Renovation Company Marketing: What Actually WorksBlog

Renovation Company Marketing: What Actually Works

Why renovation marketing runs on trust more than any other home improvement category, the channels worth prioritising, and the mistakes that quietly undermine it.

7 Jul 2026 · 10 min read
In-House Lead Generation vs Buying Leads: What Actually Works for Home Improvement BusinessesGuide

In-House Lead Generation vs Buying Leads: What Actually Works for Home Improvement Businesses

The honest trade-off between buying home improvement leads from a marketplace and building your own lead generation system, and how to know which one your business actually needs.

6 Jul 2026 · 10 min read
CRM and Lead Tracking for Home Improvement Businesses: What to Actually TrackBlog

CRM and Lead Tracking for Home Improvement Businesses: What to Actually Track

The minimum fields every home improvement CRM needs, why call tracking matters more than most businesses realise, and how to turn tracking data into real budget decisions.

4 Jul 2026 · 9 min read
Local SEO for Home Improvement CompaniesBlog

Local SEO for Home Improvement Companies

Where local SEO actually pays off for home improvement companies: Google Business Profile, real location pages per area, and reviews as both a ranking and trust signal.

1 Jul 2026 · 10 min read
How to Generate More Leads for a Home Improvement BusinessBlog

How to Generate More Leads for a Home Improvement Business

The order that actually works for home improvement lead generation: tracking, paid ads, referrals, local SEO, and gated lead magnets, plus why more leads isn't always the right goal.

29 Jun 2026 · 11 min read
Lead Generation for Kitchen and Bathroom Companies: What Actually WorksGuide

Lead Generation for Kitchen and Bathroom Companies: What Actually Works

A full lead generation system for kitchen and bathroom companies: paid search, SEO, referrals, and the tracking that ties them together, plus the lead-quality problems specific to this category.

27 Jun 2026 · 10 min read
12 Kitchen and Bathroom Marketing Strategies That Actually Generate Leads in 2026Blog

12 Kitchen and Bathroom Marketing Strategies That Actually Generate Leads in 2026

Twelve kitchen and bathroom marketing strategies, ordered by how fast they produce a result: from tracking and website foundations to paid ads, SEO, referrals, and reviews.

26 Jun 2026 · 12 min read
What Makes a Kitchen and Bathroom Company Website Actually ConvertBlog

What Makes a Kitchen and Bathroom Company Website Actually Convert

The page structure, photography, and trust signals that actually convert kitchen and bathroom website traffic, and the common mistakes worth cutting.

24 Jun 2026 · 10 min read
Social Media Marketing for Kitchen and Bathroom ShowroomsBlog

Social Media Marketing for Kitchen and Bathroom Showrooms

Why Instagram and Pinterest do the heavy lifting for kitchen and bathroom showrooms, what to actually post, and the mistakes that quietly kill consistency.

22 Jun 2026 · 9 min read
SEO for Kitchen and Bathroom Companies: Where to StartBlog

SEO for Kitchen and Bathroom Companies: Where to Start

Where SEO actually pays off first for kitchen and bathroom companies: Google Business Profile, real location pages, and writing for AI answer engines, not just Google's blue links.

21 Jun 2026 · 11 min read
How to Market a Kitchen and Bathroom BusinessBlog

How to Market a Kitchen and Bathroom Business

A practical, in-order approach to marketing a kitchen or bathroom business: the foundations to get right first, the channels worth prioritising and in what order, and the mistakes that quietly waste the most budget.

19 Jun 2026 · 12 min read
Google Ads for Kitchen and Bathroom Companies: Campaign Structure That WorksGuide

Google Ads for Kitchen and Bathroom Companies: Campaign Structure That Works

How to structure Google Ads campaigns specifically for kitchen and bathroom companies: campaign splits by category, keyword tiers by consideration stage, negative keywords, ad copy that actually differentiates, and the landing page and tracking setup that turns clicks into booked showroom visits.

17 Jun 2026 · 13 min read

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