Marketing ROI Calculator
Enter what you spent and what it brought in. This works out your return on investment, net profit, and return multiple, instantly, so you can see whether a campaign, a channel, or an agency retainer actually paid for itself.
Free, no signup. Result calculates instantly as you type.Return on investment
260.0%
For every £1 spent, you got back £4.
Net profit
£13,000
Return multiple
3.60x
Send your result to Basil Studio Co and I'll reply honestly if there's something worth acting on, no obligation either way.
ROI is (Revenue minus Spend, divided by Spend) times 100, expressed as a percentage. A campaign that cost £5,000 and generated £18,000 in revenue has an ROI of 260%, meaning it returned £2.60 for every £1 spent on top of getting the original pound back.
Ideally, revenue you can actually attribute to that specific spend, through UTM tracking, a CRM, or a platform's own conversion reporting, not total company revenue for the period. If your tracking can't separate this out yet, that's usually the first thing worth fixing before trusting any ROI number.
It depends heavily on the channel and the margin on what you're selling, so there's no universal target. As a rough anchor, many businesses treat 200% to 500% ROI as healthy for paid channels once tracking is solid, but a low-margin product needs a much higher ROI to be worthwhile than a high-margin service does.